Talks
Download slides for my conference talks.
Quiet Leadership
Lavacon, 2021
Drive meaningful change and influence others without shouting into the maelstrom of loud voices.
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Content Strategy of Thought Leadership
IABC World Conference, 2015
Content Strategy Forum, 2013
This presentation explored how so many companies are using "thought leadership" as a marketing tactic — and how content strategy is essential to helping companies get it right.
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What a Tangled Web We'll Weave (Without a Content Strategy)
American Marketing Association
This talk to the AMA explored how marketers are creating too much misdirected content, and how starting with a content strategy can keep their efforts from failing. ​
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The Strategy Behind Your Online Story
Women's Jewelry Association "In the Know" Conference, 2013
This talk focused on how brands and businesses can develop their unique point of view and a framework for what content they publish on social media and other marketing channels.
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