Talks
Download slides for my conference talks.
Quiet Leadership
Lavacon, 2021
Drive meaningful change and influence others without shouting into the maelstrom of loud voices.
Content Strategy of Thought Leadership
IABC World Conference, 2015
Content Strategy Forum, 2013
This presentation explored how so many companies are using "thought leadership" as a marketing tactic — and how content strategy is essential to helping companies get it right.
What a Tangled Web We'll Weave (Without a Content Strategy)
American Marketing Association
This talk to the AMA explored how marketers are creating too much misdirected content, and how starting with a content strategy can keep their efforts from failing.
The Strategy Behind Your Online Story
Women's Jewelry Association "In the Know" Conference, 2013
This talk focused on how brands and businesses can develop their unique point of view and a framework for what content they publish on social media and other marketing channels.
